Zoe Goodwin

Enthusiast
DISC Type : i

Chief Data Officer at HM Treasury

Greater London, England, United Kingdom

Overview

Zoe Goodwin is the Chief Data Officer at HM Treasury, where she leads the Data Hub to deliver insights that inform policy and public spending. An experienced leader in data and AI, she is passionate about team development and holds an MSc from the University of Strathclyde.

Outside of her professional life, Zoe has a keen interest in global exploration. She took a dedicated career break to travel extensively throughout South East Asia and Europe, demonstrating a passion for experiencing different cultures and environments firsthand.

She is deeply committed to harnessing the power of data and AI for the public good.

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Data for Public Good
Her career is focused on using data to inform policy, public spending, and solve global health challenges at HM Treasury and formerly at Wellcome Trust.
AI in Government
She leads a team of AI engineers and is responsible for setting the vision and strategy for AI adoption across HM Treasury.
Team Empowerment
Her profile highlights a passion for coaching, developing, and empowering teams, which is also reflected in her past recruitment posts.

Media Appearances

Behind the scenes at HM Treasury – IFS Zooms In: The Economy (Apple Podcasts episode). Featured in Apple Podcasts

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HM Treasury builds out its data science team. Featured in Computer Weekly

See Now

Work History

1-2026
Chief Data Officer at HM Treasury
1-2025 - 12-2025
Travel at Career Break
12-2021 - 1-2025
Senior Manager - Data Insights at Wellcome Trust
10-2020 - 11-2021
Analysis Team Lead at Transport for London
1-2020 - 10-2020
Principal Data Scientist at Transport for London

Education

Bachelor of Science (BSc) from University of Warwick
Master of Science (MSc) from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Data Officer at HM Treasury
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Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Zoe

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Zoe take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Zoe

Personality Compatibility


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