Zoe Kharasch

Go-getter
DISC Type : d

Digital Marketing Manager at Steve's Real Food

United States

Overview

Zoe Kharasch is a full-stack Digital Marketing Manager at Steves Real Food with eight years of experience in the pet industry. She specializes in data-driven strategies for CRM, SEO, and eCommerce. Her colleagues describe her as smart, driven, hard-working, and passionate about animals, noting she consistently brings fresh ideas to the table.

Zoes personal life is deeply intertwined with her professional passion for animal welfare. In 2017, she founded Newman Nation: Senior Pets United, a 501(c)3 non-profit dedicated to rescuing at-risk senior pets. This cause is central to her life, driven by a mission to provide older animals a second chance.

She founded her non-profit while still a senior in college at the University of Illinois, and it has since rescued over 300 senior pets.

Personality Overview

Direct & Candid

Self-Confident

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Senior Pet Rescue
Founded and runs "Newman Nation, " a 501(c)3 non-profit that has rescued over 300 at-risk senior pets, focusing on animals with special needs or those requiring hospice care.
Pet Industry Marketing
Has over 8 years of marketing experience exclusively within the pet food and animal care industry, working with brands like Steve’s Real Food and Compana Pet Brands.
Non-Profit Management
Manages all aspects of her own foster-based rescue, including fundraising, donor relations, and overseeing veterinary care and treatment decisions for all animals.

Media Appearances

Zoe has no verified media appearances

Work History

3-2025
Digital Marketing Manager at Steve's Real Food
12-2016
Founder & Executive Director at Newman Nation: Senior Pets United
4-2023 - 1-2025
CRM & Lifecycle Manager at Compana Pet Brands
3-2021 - 4-2023
Director of Marketing at Tucker's Raw Frozen
1-2021 - 8-2022
Freelance Marketing Manager at Heartland Animal Shelter

Education

2013 - 2017
Bachelor's degree from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Middle Designation : Digital Marketing Manager at Steve's Real Food
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Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Zoe

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • Their decision making speed is somewhere in the middle.
  • Can Zoe take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Zoe

Personality Compatibility


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