Zoe Paradine

Trailblazer
DISC Type : ID

National Executive Director and Head of Marketing & BD at UHY Hacker Young

United Kingdom

Overview

Zoe Paradine is the National Executive Director and Partner at UHY Hacker Young, where she also heads the national marketing and business development. She has progressed through the firm over 20+ years, starting as a Marketing Assistant. People describe her as enthusiastic, diligent, and innovative, playing a critical role in the firms strategic direction and growth.

Personality Overview

Values Relationships

Informal

Charismatic

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.

Topics They Care About

Charity Fundraising
Actively participates in and promotes company-wide challenges to raise funds for charities like Dementia UK and has previously run marathons for charitable causes.
Team Recognition
Frequently posts about her pride in her team's achievements, celebrating award nominations and wins for the firm, highlighting a collaborative and supportive leadership style.
Firm Growth Strategy
As National Executive Director, she is responsible for driving the success of UHY's strategic goals and supporting all offices with their national growth objectives.

Media Appearances

Episode 54: Zoe Paradine of UHY Hacker Young. Featured in Remarkable Practice

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UHY Hacker Young appoints partner. Featured in Communicate Magazine

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Zoë Paradine, UHY Hacker Young's head of marketing & BD appointed partner. Featured in UHY Hacker Young Insights

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Work History

12-2015
National Executive Director and Head of Marketing & BD at UHY Hacker Young
2-2010
National Marketing & BD Director at UHY Hacker Young
5-2004 - 2-2010
Group marketing manager (Head of marketing) at UHY Hacker Young
Sales/ marketing at Gillette
Admin/ IT at Skanska

Education

1994 - 1998
BA Hons from London Metropolitan University
Education details unavailable from Invicta Grammar School

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Senior Designation : National Executive Director and Head of Marketing & BD at UHY Hacker Young
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Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Zoe

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Zoe take some risk or not?

  • If necessary, they will be ready to take risks.

You And Zoe

Personality Compatibility


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