Zoltan Szucs-Farkas

Visionary
DISC Type : Ds

Startup and Small Business Mentor at Be the Business

United Kingdom

Overview

Zoltan is a strategy and innovation leader with extensive experience at global multinational firms like BAT and in the startup world. He specializes in consumer insights and helps companies navigate market disruptions. People who have worked with him describe him as insightful, a team-player, and a strong influencer. He attended the Budapest University of Economics and Business.

His professional passion for innovation extends to the world of gastronomy. He co-founded an award-winning non-alcoholic beverage company, NINE ELMS DRINKS, driven by the challenge of creating sophisticated drinks that pair excellently with fine dining, bridging a gap in the market for discerning consumers.

Unique fact: His non-alcoholic creation, NINE ELMS No. 18, was launched in a Michelin-starred restaurant in London.

Personality Overview

Direct & Assertive

Early Adopter

Fast But Thoughtful

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Non-alcoholic Drinks
Co-founded NINE ELMS DRINKS, a brand of sophisticated non-alcoholic beverages specifically designed to be paired with food in fine dining environments.
Innovation Strategy
His career focuses on helping large organizations and SMEs revise strategies and troubleshoot innovation roadblocks, a theme reflected in his own venture.
Food & Drink Pairing
He created his beverage brand to solve the challenge of finding a high-quality, non-alcoholic drink that truly enhances the enjoyment of good food.

Media Appearances

Zoltan has no verified media appearances

Work History

11-2023
Startup and Small Business Mentor at Be the Business
1-2016 - 2-2023
Founder at NINE ELMS DRINKS
11-2012
Insights and Innovation Strategy and Capability Consultant at Independent Consultant
4-2010 - 4-2012
Group Head of Supply Chain Quality / Supply Chain Consumer Champion at BAT
2-2008 - 4-2010
Global Head of Consumer Dialogue (Strategy, Planning & Insights) at BAT

Education

1987 - 1990
Education details unavailable from Budapest University of Economics and Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Startup and Small Business Mentor at Be the Business
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Insights For Selling To Zoltan

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoltan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Zoltan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Zoltan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Zoltan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Zoltan

Personality Compatibility


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