Announcements Humantic AI

Humantic AI Recognized as a Cool Vendor in the 2024 Gartner® Cool Vendors™ in AI-Led Sales Research

At Humantic AI, we have been building the first of its kind Buyer Intelligence Platform that helps enterprise sellers adopt a buyer first approach. It helps them prepare for their meetings, personalize calls, and write effective emails so that they can foster lasting relationships with their buyers.

I am thrilled to share that we have been named as a Cool Vendor by Gartner for 2024 in AI-Led Sales Research. This recognition reinforces our mission of leveraging advanced AI that enhances buyer interactions and humanizes B2B selling.

Over the last 3 years, we have pioneered the Buyer Intelligence category. We have built a Buyer Intelligence platform that provides a unique advantage to enterprise sales teams. At its core, the product utilizes a personality prediction AI model that integrates Machine Learning, Behavioral Science, and large-scale data. The resulting intelligence from this powerful model helps sellers’ transition seamlessly from a ‘me first’ to a ‘buyer first’ approach, aligning their sales strategies with the needs and preferences of their buyers.

Commenting on the category in its report, Gartner has said that “an inability to gather actionable buyer intelligence can lead to missed opportunities and diminished revenue potential.” Our customers have indeed been seeing this for some time.

By putting the spotlight squarely on the buyer’s experience, our product acts as more than just an AI tool – it becomes a movement to revolutionize selling. We believe this recognition from Gartner further highlights the increasing demand for Buyer Intelligence solutions and acknowledges the Humantic AI’s growing market adoption of our product, Humantic AI, amongst customers and partners, which includes among enterprises like AWS, NextEra Energy, and Cushman & Wakefield; and startups like Domo, AcuityMD, and GitLab

Why are Fortune 500 enterprises choosing Humantic AI?

Unlike small-deal selling, relationships and trust play a vital role in large-deal selling.  The Humantic AI platform gives sellers a powerful insight into people’s wants rather than relying solely on the traditional method, where they only understand the organization’s needs. Enterprises that have adopted Humantic AI see value in:

  1. Sellers adopting a ‘Buyer-first’ approach: With Buyer Intelligence, salespeople are easily able to adopt a Buyer First approach to selling. 
  2. Ease of understanding all buyers in the process: With Buying Committee Maps, salespeople can understand each key decision-makers involved in a large deal-making process better.
  3. Measurable & impactful outcomes: Enterprises that use Humantic AI witness:
    • 109% average increase in Pipeline
    • 16.2% average increase in Closed/Won Revenue
    • 36.5% average increase in Deal Velocity

We seamlessly integrate with popular sales platforms like LinkedIn, leading CRM tools such as Hubspot and Salesforce, and various sales engagement platforms. Thus, delivering valuable buyer insights anywhere within the sales intelligence ecosystem, at every stage and step. 

With hundreds of sales AI solutions vying for their attention, sales leaders today are overwhelmed. We are incredibly excited to see Gartner talk about Buyer Intelligence, as well as become one of the only five companies recognized as a Cool Vendor in AI-Led Sales Research in 2024. We see this as a testament to the incredible innovation and absolute customer obsession coming from the Humantic AI team. 

Learn More

If you’d like to learn more about what Humantic AI can help you achieve, connect with me on LinkedIn or schedule a demo here.

Click Here to Access Gartner Cool Vendor Report. (Subscription required) 

Humantic AI Buyer Intelligence: https://humantic.ai/

Humantic Free Trial: https://app.humantic.ai/#/prospects

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Founder and CEO of Humantic AI.