The Growing Pressure to Prove Sales Tech ROI AI spending is booming — but is it delivering? Enterprise spending on AI tools surged 6x in 2024, yet 63% of companies were underconfident in hitting their revenue goals. Today, AI’s big promise is colliding head-on with the tough reality of inflated expectations, vague attribution, and thin measurement frameworks. Gartner predicts that, by 2025, nearly 30% of AI projects will be discarded post proof-of-concept stage. And, the…
Activity metrics are lying to you. Discover the 8 KPIs that reveal true sales efficiency – and how to implement them in 90 days.
Discover why superficial personalization in sales emails falls short. Explore the impact of deep, meaningful personalization in building trust, resonating with clients, and unlocking success in every interaction.
Perfecting discovery calls is pivotal. A single misguided query can disrupt deals. Evade pitfalls, learn probing techniques, and excel in these critical interactions. Uncover invaluable strategies for success.
It’s getting tough to cut through endless messages in your prospect’s inbox get noticed. It takes shocking 306 cold emails to get a single B2B lead. So what’s the solution? How do you warm up your cold leads? Let’s talk about it.
Two-thirds of sales reps feel overwhelmed by the sheer number of tools they use. See how you can trip your giant tech stack to keep only the sales enablement tools you need.
There are some typical questions in any discovery call. And of course, there’s a place for the usual. But they only scratch the surface. To really understand your buyer, you need to ask questions not everyone is asking.
Based on the data and the response from customers, industry experts and the market at large, we believe that Buyer Intelligence is an idea whose time has come.
A good sales demo can make or break an entire sales cycle. What can you do to make it successful? Start with buyer centricity. Read on for more.
Capturing the attention of your prospects is paramount in sales and marketing. AI-driven video generation enables driving conversions like never before.