Aaron Bloom

Observer
DISC Type : ci

Executive Director - Transmission Fundamentals at NextEra Energy Resources

Greater Minneapolis-St. Paul Area, United States

Overview

Aaron Bloom is the Executive Director of Transmission Fundamentals at NextEra Energy Resources, focusing on designing transmission networks that integrate renewables and storage. He is an expert in power system planning, market design, and utility regulation, with a background that includes work at the National Renewable Energy Laboratory and FERC. He earned his Masters from The Ohio State University.

Outside of his professional focus on the energy grid, Aaron has a keen interest in emerging technology, demonstrated by his attendance at CES to follow developments from companies like Nvidia. He has a long-standing passion for the electricity industry, celebrating a 20-year career milestone and showing commitment to team building and talent recruitment at NextEra.

He was a key author of the influential "Interconnections Seam Study" at NREL, which quantified the benefits of strengthening the connections between the U. S. power grids.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Grid Modernization
He leads teams in "designing the grid of the future" and has authored major studies on strengthening connections between U. S. interconnections to improve the power system.
Renewable Integration
His work focuses on designing networks to integrate renewables and storage. He co-authored the "Eastern Renewable Generation Integration Study" analyzing high penetrations of wind and solar.
Data & Analytics
Previously led a NextEra Analytics team in R&D and optimization. He continues to lead teams that include data scientists to inform transmission planning and design.

Media Appearances

Aaron has no verified media appearances

Work History

10-2024
Executive Director - Transmission Fundamentals at NextEra Energy Resources
10-2022 - 10-2024
Executive Director Transmission - Grid Transformation- NEET at NextEra Energy, Inc.
10-2021 - 10-2022
Senior Director Regulatory Affairs at NextEra Energy Resources
1-2019 - 10-2021
Director New Product R&D at NextEra Analytics
9-2012 - 4-2018
Manager at National Renewable Energy Laboratory

Education

2003 - 2005
Master from The Ohio State University, John Glenn School of Public Affairs
1999 - 2003
Bachelor of Arts from Michigan State University, College of Social Sciences

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Senior Designation : Executive Director - Transmission Fundamentals at NextEra Energy Resources
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Aaron

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They like to analyze well and then make their decisions.
  • Can Aaron take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Aaron

Personality Compatibility


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