Aaron Lerner

Observer
DISC Type : ic

SENIOR CLOUD NETWORKING & SECURITY ENGINEER at ZEFR

Santa Monica, California, United States

Overview

Aaron has no verified overview

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Aaron has no verified topics they care about

Media Appearances

Aaron has no verified media appearances

Work History

1-2015
SENIOR CLOUD NETWORKING & SECURITY ENGINEER at ZEFR
7-2008 - 1-2020
Network Consultant/Writer at Independent Contractor
1-2007 - 7-2008
Marketing Manager at Cisco
4-2002 - 12-2006
Network EngineerTechnical Marketing Engineer at Cisco
4-1999 - 3-2002
Technical Marketing Engineer/Manager at Cisco

Education

Master of Arts (M.A.) from University of California, Berkeley
Bachelor of Science (B.S.) from Columbia University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Santa Monica, California, United States Job Level : Mid-senior Designation : SENIOR CLOUD NETWORKING & SECURITY ENGINEER at ZEFR
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Aaron

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They like to analyze well and then make their decisions.
  • Can Aaron take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Aaron

Personality Compatibility


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