Aaron Shaw

Go-getter
DISC Type : d

Global Head of Solutions Engineering at Hightouch

Miami-Fort Lauderdale Area, United States

Overview

Aaron Shaw is the Global Head of Solutions Engineering at Hightouch, focused on scaling technical GTM strategies. An award-winning leader from Twilio, Segment, and Microsoft, he excels in building high-performing pre-sales and post-sales teams. Colleagues frequently describe him as an exceptional, invaluable, and accessible leader.

Outside of work, Aaron is a certified Dive Master, reflecting a passion for scuba diving and underwater adventure. He is often described as an "effervescent delight of a human" who genuinely connects with people, making complex technical ideas simple and accessible to clients and team members alike.

He is a certified Dive Master, showcasing a unique skill and adventurous interest outside of the technology sector.

Personality Overview

Decisive

Self-Confident

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Technical GTM Strategy
His career focus is on building and scaling technical enterprise go-to-market teams for high-growth SaaS companies like Hightouch and Segment.
Composable CDPs
He recently joined Hightouch, the leading Composable CDP, and is passionate about how this technology is redefining possibilities for marketers.
Value Selling
He has deep expertise in value selling methodologies, holding a certification in Command of the Message and experience with MEDDPICC and Challenger sales.

Media Appearances

AI Infra Summit – Speaker: Aaron Shaw (Global Head of Solutions Engineering, Hightouch). Featured in KISA Coresearch

See Now

Work History

2-2026
Global Head of Solutions Engineering at Hightouch
8-2020
Member at PreSales Collective
10-2018 - 11-2019
Sabbatical at none
10-2016 - 9-2018
Implementation Manager at Percolate Inc.
2-2026
Head of NAMER Product Specialists at Twilio

Education

BSE from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 8 Location : Miami-Fort Lauderdale Area, United States Job Level : Mid-senior Designation : Global Head of Solutions Engineering at Hightouch
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Aaron

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Aaron take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Aaron

Personality Compatibility


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