Aaron Shoffa in

Aaron Shoffa

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Chief Channel Officer at SingleStore
📍 Burlingame, California, United States

Aaron is a transformational sales executive specializing in global sales leadership and channel strategy within the cloud database and infrastructure analytics sector. He excels at building high-performing teams to drive market expansion and revenue growth. Described as strategic and focused, he holds a BA in History from the University of Arizona.

Unique Fact: He built SingleStores indirect sales channel and global team from the ground up, creating four distinct segments to drive growth.

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Experience
9 Years
Current Role
Chief Channel Officer
Job Level
Leadership
Location
Burlingame, California, United States
Personality Overview

How Aaron shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Aaron cares about

Global Channel Strategy
As Chief Channel Officer, he built and leads the global channel, OEM, and cloud marketplace strategies for SingleStore, significantly growing the partner ecosystem.
Strategic Partnerships
Recently highlighted collaborations with IBM and Bahwan CyberTek, emphasizing the importance of strong partnerships to drive market opportunities and mutual success.
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Career

Work history

1-2025
Chief Channel Officer
SingleStore
12-2022 - 1-2025
Senior Vice President of Direct Sales – Americas | Cloud Marketplace, OEM, & Channel Strategy
SingleStore
10-2019 - 12-2022
Global Vice President Cloud Marketplace, OEM, Channel Sales
SingleStore
2-2018 - 9-2019
Global Vice President of Sales – Healthcare & Life Sciences (HLS)
Conga
Global Vice President Channel Sales
TIBCO Software Inc.
In the press

Media appearances

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Education
BA- History
University of Arizona
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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