Aaron Wolk

Energizer
DISC Type : I

Co-Founder at Bombas

New York, New York, United States

Overview

Aaron Wolk is the Co-Founder and Chief Creative Officer of Bombas, where he is responsible for the brands creative vision and storytelling. An alumnus of the University of Michigan with a BFA, he leverages his background in design to shape the companys products and mission after transitioning from a decade in the agency world.

Outside of his primary role, Aaron is passionate about fostering new talent and ideas. He serves on the Board of Directors for Kencko and is a member of Visible Hands, an investment firm supporting underrepresented founders. He also remains connected to his alma mater as part of the Deans Advisory Council.

Interesting fact: The idea for Bombas sparked when a co-founder saw a Facebook post stating that socks are the #1 most requested item in homeless shelters.

Personality Overview

Relationship Oriented

Imaginative

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Mission-Driven Business
Co-founded Bombas with a built-in donation model to solve the problem of socks being the most requested item in homeless shelters.
Brand Storytelling
As Chief Creative Officer, he is responsible for bringing the visuals, ideas, principles, and story of Bombas to life.
The Power of Design
States that he uses the foundational design skills from his BFA every day and believes beautiful things are inspiring to people.

Media Appearances

Aaron has no verified media appearances

Work History

9-2011
Co-Founder at Bombas
Member Board Of Directors at kencko
Dean's Advisory Council at University of Michigan
Member at Visible Hands
1-2011
Principal & Chief Creative Officer at Woolly Creative

Education

1999 - 2003
BFA / Cum Laude from University of Michigan
Dean's Advisory Council from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder at Bombas
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Aaron

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Aaron take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Aaron

Personality Compatibility


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