Aarron J.

Observer
DISC Type : ic

Global Snr Category Manager at the LEGO Group

Greater Brighton and Hove Area, United Kingdom

Overview

Aarron is a seasoned marketing procurement professional with extensive experience in strategic sourcing for global brands like The LEGO Group and Kimberly-Clark. He manages key marketing categories and focuses on driving value and innovation. He holds a Higher National Certificate in sport science from the University of Chester.

Outside of his procurement career, Aarron shows a keen interest in high-profile brand activations, such as Formula 1 partnerships. He values company culture that promotes a healthy work-life balance, participating in events like LEGO Play Day and advocating for time to "unplug and play. "

Unique fact: His academic background is in sport science, an uncommon foundation for a career in global marketing procurement.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Marketing Procurement
As a Global Senior Category Manager, this is his core expertise. He actively promotes and attends industry events like ProcureCon Marketing Connect.
Brand Partnerships
Expressed excitement online about The LEGO Group's major partnership with Miami Formula 1, indicating a professional interest in large-scale brand activations.
Strategic Sourcing
His career history at The LEGO Group and Kimberly-Clark demonstrates a consistent focus on direct and indirect strategic procurement for major consumer brands.

Media Appearances

Aarron has no verified media appearances

Work History

9-2022
Global Snr Category Manager at the LEGO Group
2-2019 - 9-2022
EMEA Procurement Manager - marketing at Kimberly-Clark
2-2018 - 2-2019
EMEA Marketing Senior Buyer at Kimberly-Clark
10-2016 - 2-2018
EMEA Marketing and Professional Services Buyer at Kimberly-Clark
6-2015 - 10-2016
Procurement at Challenge Packaging Ltd

Education

2009 - 2010
sport science hnc from University of Chester

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Middle Designation : Global Snr Category Manager at the LEGO Group
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Insights For Selling To Aarron

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aarron is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Aarron

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Aarron move?

  • They like to analyze well and then make their decisions.
  • Can Aarron take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Aarron

Personality Compatibility


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