Abbi Cooper

Inquirer
DISC Type : dc

Global Director, Media at Nothing

London, England, United Kingdom

Overview

Abbi Cooper is the Global Director of Media at Nothing, leveraging extensive experience from her tenure at Burberry, where she led multi-year global media strategies. An alumna of Bournemouth University, colleagues describe her as "whip-smart, " "extremely organised, " and possessing a true "get things done" attitude.

While at The Estée Lauder Companies, Abbi successfully launched a global-first display unit sampling campaign on the Hearst network for the La Mer brand.

Personality Overview

Hard To Convince

Upfront

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Global Media Strategy
Led day-to-day global media planning at Burberry across more than 12 key markets, with a strong focus on localized strategies for APAC regions.
Luxury Brand Marketing
Spent over five years at Burberry and also worked on La Mer, focusing on reinforcing premium brand positioning and driving brand demand through strategic media.
Full-Funnel Advertising
Passionate about partnering with performance media teams to deliver a future-focused, full-funnel approach across all media planning, from brand to conversion.

Media Appearances

Abbi has no verified media appearances

Work History

2-2026
Global Director, Media at Nothing
2-2025 - 2-2026
Global Media Director at Burberry
9-2022 - 2-2025
Senior Global Media Manager at Burberry
1-2021 - 9-2022
Global Media Manager at Burberry
2-2020 - 1-2021
Marketing Asst. Manager, La Mer & Darphin at The Estée Lauder Companies Inc.

Education

BA (Hons) Advertising with Marketing Communications from Bournemouth University
Media from Peter Symonds College

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Director, Media at Nothing
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Insights For Selling To Abbi

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abbi is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Abbi

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Abbi move?

  • Their decision making speed is somewhere in the middle.
  • Can Abbi take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Abbi

Personality Compatibility


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