Jana Savchenko

Initiator
DISC Type : Di

VP of Marketing at Pleo

London, England, United Kingdom

Overview

Jana is a strategic marketing and brand growth leader with extensive experience at companies like Pleo, Deliveroo, PayPal, and Cisco. A graduate of Cranfield School of Management, she is an expert in demand generation and go-to-market strategies for SaaS and marketplace businesses. Colleagues describe her as talented, data-driven, and a caring leader.

Originally from Ukraine, Jana is deeply passionate about her heritage and supporting her home country through the ongoing war. She uses her platform to raise awareness and share personal stories about the conflicts impact on her family and fellow citizens, demonstrating a strong connection to her roots and a commitment to advocacy.

Her brother chose to remain in Ukraine, defending the country with his skills rather than with weapons.

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brand Building
She is currently focused on building a standout brand at Pleo that reflects the company's product ambition, including hiring for key brand and creative leadership roles.
B2B Tech Marketing
A recurring theme in her career, she has deep experience as a B2B marketing specialist and has served as a judge for B2B tech marketing innovators.
Supporting Ukraine
As a native of Ukraine, she is personally invested in the war, sharing updates and stories of resilience, including how her brother is defending the country.

Media Appearances

Jana has no verified media appearances

Work History

2-2026
VP of Marketing at Pleo
5-2024 - 2-2026
VP of Consumer and Merchant Marketing at Paysafe
6-2023 - 5-2024
Director of Marketing EMEA at Flexport
6-2021 - 6-2023
Director of B2B Marketing at Deliveroo
6-2020 - 6-2021
Global Head of B2B Marketing at Deliveroo

Education

2005 - 2012
MCIM from CIM | The Chartered Institute of Marketing
2005 - 2006
MSC from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Senior Designation : VP of Marketing at Pleo
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Insights For Selling To Jana

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jana is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jana

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jana move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jana take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jana

Personality Compatibility


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