Abhishek Mehrotra is the Vice President and Head of Marketing for Aashirvaad, Dairy & Beverages at ITC Limited. With over nine years of experience in the FMCG sector, he leads marketing strategy for some of Indias largest food brands. He holds an MBA from the Indian Institute of Foreign Trade.
He successfully pivoted his career from Marine Engineering to become a senior marketing leader at one of Indias largest consumer goods corporations.
Abhishek Mehrotra
Brand Manager, Aashirvaad at ITC Limited
Bengaluru, Karnataka, India
Overview
Topics They Care About
FMCG Brand Strategy
As the marketing head for ITC's Aashirvaad brand, he frequently launches new campaigns and products to drive growth in the competitive consumer goods sector.
Health & Nutrition
He leads initiatives for healthier products, such as lower-cholesterol ghee, and participates in public seminars on dietary fiber to promote nutritional awareness.
Dairy Product Innovation
[Predicted] His leadership role in ITC's dairy and beverages division suggests a strong focus on developing and marketing new products within the dairy industry.
Media Appearances
Speaker Profile – Abhishek Mehrotra (Brand Manager, Aashirvaad, ITC Limited) at Online Retail Summit India 2023. Featured in iMediaSummits.com (Online Retail Summit India 2023)
Work History
6-2011
Brand Manager, Aashirvaad at ITC Limited
5-2010 - 5-2011
Assistant Manager Foods at ITC Limited
5-2008 - 4-2010
Assistant Manager Modern Trade at ITC Limited
Education
2004 - 2006
Master of Business Administration (MBA) from Indian Institute of Foreign Trade
1998 - 2002
Bachelor of Engineering (BE) from Marine Engineering and Research Institute
More Information
Social Presence :
Prographics :
Exp : 17
Location : Bengaluru, Karnataka, India
Job Level : Middle
Designation : Brand Manager, Aashirvaad at ITC Limited
