Abhishek Mehrotra in

Abhishek Mehrotra

Brand Manager, Aashirvaad at ITC Limited
📍 Bengaluru, Karnataka, India

Abhishek Mehrotra is the Vice President and Head of Marketing for Aashirvaad, Dairy & Beverages at ITC Limited. With over nine years of experience in the FMCG sector, he leads marketing strategy for some of Indias largest food brands. He holds an MBA from the Indian Institute of Foreign Trade.

He successfully pivoted his career from Marine Engineering to become a senior marketing leader at one of Indias largest consumer goods corporations.

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Experience
17 Years
Current Role
Brand Manager, Aashirvaad
Job Level
Middle
Location
Bengaluru, Karnataka, India
Personality Overview
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Priorities

Topics Abhishek cares about

FMCG Brand Strategy
As the marketing head for ITC's Aashirvaad brand, he frequently launches new campaigns and products to drive growth in the competitive consumer goods sector.
Health & Nutrition
He leads initiatives for healthier products, such as lower-cholesterol ghee, and participates in public seminars on dietary fiber to promote nutritional awareness.
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Career

Work history

6-2011
Brand Manager, Aashirvaad
ITC Limited
5-2010 - 5-2011
Assistant Manager Foods
ITC Limited
5-2008 - 4-2010
Assistant Manager Modern Trade
ITC Limited
In the press

Media appearances

Speaker Profile – Abhishek Mehrotra (Brand Manager, Aashirvaad, ITC Limited) at Online Retail Summit India 2023. Featured in iMediaSummits.com (Online Retail Summit India 2023)
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Education
2004 - 2006
Master of Business Administration (MBA)
Indian Institute of Foreign Trade
1998 - 2002
Bachelor of Engineering (BE)
Marine Engineering and Research Institute
Social presence
in

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