Piyush Mishra

Energizer
DISC Type : I

Chief Operating Officer Sunrise Foods at ITC Limited

Kolkata, West Bengal, India

Overview

Piyush Mishra is a seasoned FMCG leader with 15 years at ITC Limited, currently serving as COO for Sunrise Foods. He holds an MBA from NMIMS and specializes in sales, brand management, and P&L management. He is presently spearheading the complete acquisition and integration of Sunrise Foods into ITC.

He is leading the integration of Sunrise Foods following its acquisition by ITC, a strategic move to establish a national footprint in the spices category.

Personality Overview

Big Picture Person

Believer

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Business Integration
Currently leading the strategic acquisition and integration of Sunrise Foods, focusing on merging the brand's regional strengths with ITC's national scale.
Hyperlocal Marketing
Emphasizes the importance of understanding regional nuances and deploying localized marketing strategies to build strong consumer connections, particularly in Eastern India.
Brand Expansion
Focused on transforming Sunrise Foods from a strong regional player into a national brand by leveraging ITC's extensive distribution network and resources.

Media Appearances

Piyush has no verified media appearances

Work History

7-2020
Chief Operating Officer Sunrise Foods at ITC Limited
1-2019 - 6-2020
Head of FMCG Business - Cigarettes, Foods, Personal Care, Matches & Agarbatti for Eastern Region at ITC Limited
7-2016 - 12-2018
Divisional Sales Head & Category Development Manager at ITC Limited

Education

2003 - 2005
Master of Business Administration - MBA from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

More Information

Social Presence :

Prographics :

Exp : 9 Location : Kolkata, West Bengal, India Job Level : Leadership Designation : Chief Operating Officer Sunrise Foods at ITC Limited
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Insights For Selling To Piyush

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Piyush is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Piyush

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Piyush move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Piyush take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Piyush

Personality Compatibility


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