Satyakam Vashistha

Enigma
DISC Type : dci

Vice President FMCG Business - South India at ITC Limited

Bengaluru, Karnataka, India

Overview

Satyakam Vashistha is the Vice President of FMCG Business for South India at ITC Limited, where he leads sales and operations for all FMCG categories. With a background from the Indian Institute of Management Mumbai, he has extensive experience managing large teams of over 800 employees and holding full P&L responsibility.

He was instrumental in growing the "Bingo! Comedy Adda" from a stand-up comic event into a full-scale comedy show featured on major streaming and television networks.

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

FMCG Business Leadership
Leads sales and operations for ITC's entire FMCG portfolio in South India, including brands like Aashirvaad, Bingo! , and Sunfeast, with a team of over 800 employees.
Brand Building
Previously Head of Marketing for ITC's Dairy & Beverages business and championed the growth of the "Bingo! Comedy Adda" marketing initiative.
P&L Management
Held P&L responsibility as the Vice President and Executive Committee Member for the Dairy, Beverages & Ghee Business Cluster at ITC.

Media Appearances

Satyakam has no verified media appearances

Work History

9-2025
Vice President FMCG Business - South India at ITC Limited
7-2024 - 8-2025
Head of Marketing - Dairy & Beverages Business at ITC Limited
12-2022 - 7-2024
Divisional Sales Head - Foods Business at ITC Limited
4-2007 - 5-2007
Summer Intern at RPG Enterprises

Education

2006 - 2008
Post Graduate Diploma from Indian Institute of Management Mumbai
2002 - 2006
B.Tech. from IET, Lucknow

More Information

Social Presence :

Prographics :

Exp : 2 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Vice President FMCG Business - South India at ITC Limited
URL has been copied!

Insights For Selling To Satyakam

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Satyakam is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Satyakam

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Satyakam move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Satyakam take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Satyakam

Personality Compatibility


Other ITC Limited Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.