Abi Buchan

Enthusiast
DISC Type : i

Senior Art Director at Amazon

United Kingdom

Overview

Abi Buchan is a Senior Art Director at Amazons EU Brand Innovation Lab, leveraging her expertise in graphic and media design to create compelling brand narratives. Originally from Newcastle Upon Tyne, she holds a First Class Honours Degree from the University of the Arts London and has progressed through several design roles at Amazon.

Abi is passionate about fostering new talent and building community within the creative industry. She actively participates in networking events and hosts programs like D&AD Shift to support emerging creatives. She champions authenticity, valuing personal insight and unique perspectives over purely technical skills and industry jargon.

She has candidly shared her own experiences with "imposter syndrome, " highlighting her journey toward recognizing her value beyond traditional design skills.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Creative Mentorship
Hosted D&AD Shift, a program for emerging creative talent, in her offices to help foster the next generation of designers and art directors.
Brand Innovation
As a key member of Amazon's EU Brand Innovation Lab, her work focuses on developing pioneering campaigns and strategic brand storytelling for global brands.
Authenticity in Design
Has expressed feeling like an "imposter" and emphasizes the importance of valuing one's worth beyond technical skills and industry archetypes.

Media Appearances

Abi has no verified media appearances

Work History

4-2025
Senior Art Director at Amazon
3-2022 - 4-2025
Art Director at Amazon
7-2021 - 3-2022
Visual Designer at Amazon
12-2020 - 7-2021
Senior Designer at Babylon Health
1-2019 - 12-2020
Designer at Babylon Health

Education

2012 - 2015
BA(Hons) from University of the Arts London
2011 - 2012
Foundation Diploma from Newcastle College

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Senior Designation : Senior Art Director at Amazon
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Insights For Selling To Abi

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abi is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Abi

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Abi move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Abi take some risk or not?

  • They can take some low-probability risks if needed.

You And Abi

Personality Compatibility


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