Abi Buchan
Login to view DISC.Abi Buchan is a Senior Art Director at Amazons EU Brand Innovation Lab, leveraging her expertise in graphic and media design to create compelling brand narratives. Originally from Newcastle Upon Tyne, she holds a First Class Honours Degree from the University of the Arts London and has progressed through several design roles at Amazon.
Abi is passionate about fostering new talent and building community within the creative industry. She actively participates in networking events and hosts programs like D&AD Shift to support emerging creatives. She champions authenticity, valuing personal insight and unique perspectives over purely technical skills and industry jargon.
She has candidly shared her own experiences with "imposter syndrome, " highlighting her journey toward recognizing her value beyond traditional design skills.
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