Abi Jackson

Enthusiast
DISC Type : i

Senior Media Officer - Fundraising at British Heart Foundation

United Kingdom

Overview

Abi Jackson is a Senior Media Officer for Fundraising at the British Heart Foundation, leveraging two decades of experience as a journalist and editor. Specializing in health, wellbeing, and LGBTQ+ life, she previously spent 15 years at PA Media, most recently as Deputy Lifestyle Editor. She holds a Bachelor of Arts from City St George’s, University of London.

Outside of her professional work, Abi is passionate about personal health stories and empowerment, with a particular interest in women who take up new fitness challenges like cycling in midlife. Her specialization in LGBTQ+ life suggests a deep interest in community stories and representation.

She once had a swimming lesson with Paralympic swimmer Ellie Simmonds, which she wrote about for The Guardian.

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Health & Wellbeing
A core focus for over two decades as a journalist and editor, covering everything from celebrity wellbeing columns to in-depth health features.
Fundraising Communications
Her current role involves leading press activities and media campaigns, such as 'Walk for Hearts', to drive fundraising for the British Heart Foundation.
LGBTQ+ Life
A stated specialization in her journalism career, indicating a professional and likely personal interest in advocating for and telling stories from this community.

Media Appearances

Abi Jackson – Fundraising at British Heart Foundation. Featured in The Org

See Now

Work History

3-2025
Senior Media Officer - Fundraising at British Heart Foundation
1-2025
Freelance writer, editor and content specialist at Freelance
12-2021 - 12-2024
Deputy Lifestyle Editor at PA Media
10-2017 - 12-2021
Features Sub Editor/Freelance Writer at PA Media
10-2017 - 8-2020
Freelance contributing content editor/writer at One Vision Health

Education

2001 - 2004
Bachelor of Arts - BA from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Junior Designation : Senior Media Officer - Fundraising at British Heart Foundation
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Insights For Selling To Abi

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abi is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Abi

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Abi move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Abi take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Abi

Personality Compatibility


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