Adalia Thelma Rivera, MBA Ed. Leadership

Inquirer
DISC Type : cd

Account Executive - Emergent Bilingual Solutions at Lexia Learning

Tomball, Texas, United States

Overview

Adalia is an Account Executive at Lexia Learning, specializing in emergent bilingual solutions. She leverages her background as a Texas-certified Principal and Master Reading Teacher, along with an MBA from LeTourneau University, to support school districts with literacy and biliteracy programs. She has extensive experience in K-12 education and curriculum.

As a self-described "Latina in EdTech, " Adalia is mission-driven to promote equity in education. She is a lifelong literacy advocate who is passionate about equipping teachers and students with the best possible tools to help them succeed, especially within bilingual and ESL programs.

Unique fact: Adalia holds certifications as both a school Principal and a Master Reading Teacher in Texas.

Personality Overview

Hard To Convince

Judgemental

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Literacy & Biliteracy
Her entire career, from Master Reading Teacher to her current role, focuses on literacy. She is a lifelong advocate for literacy gains in schools.
Emergent Bilinguals
Her role at Lexia is specifically Account Executive for Emergent Bilingual Solutions, indicating this is her core professional focus.
Equity in Education
Her professional headline explicitly states she is "Mission Driven for Equity in Education, " highlighting this as a core personal and professional value.

Media Appearances

Adalia has no verified media appearances

Work History

2-2022
Account Executive - Emergent Bilingual Solutions at Lexia Learning
9-2020 - 2-2022
Account General Manager at Savvas Learning Co (formerly Pearson K12 Learning)
10-2019 - 9-2020
PK-12 Curriculum Specialist at Savvas Learning Co (formerly Pearson K12 Learning)
3-2018 - 10-2019
Literacy & Biliteracy Curriculum Specialist at Pearson
7-2017 - 3-2018
Coordinator of Bilingual Ed./ Dual Language at Tomball ISD

Education

1993 - 1997
Bachelor of Arts (BA) from Texas A&M University
2006 - 2008
Master of Business Administration - MBA from LeTourneau University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Tomball, Texas, United States Job Level : N/A Designation : Account Executive - Emergent Bilingual Solutions at Lexia Learning
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Insights For Selling To Adalia Thelma

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adalia Thelma is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Adalia Thelma

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Adalia Thelma move?

  • Their decision making speed is somewhere in the middle.
  • Can Adalia Thelma take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Adalia Thelma

Personality Compatibility


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