Adam Ginsberg, CPA

Examiner
DISC Type : cs

SVP, Chief Accounting Officer at Diligent

Bethesda, Maryland, United States

Overview

Adam is the SVP and Chief Accounting Officer at Diligent, where he leads global teams across controllership and treasury. A Certified Public Accountant with a degree from the University of Maryland, he has extensive experience in scaling finance organizations and leading them through periods of high growth and transformation.

Outside of his core responsibilities, Adam is a hands-on leader who travels internationally to engage with his teams in locations like Ireland and Hungary. He fosters innovation and creativity within his department, even hosting an "X-Factor" style competition for AI-driven projects.

He recently kicked off his annual Accounting Leadership Offsite on the Aran Islands with a dedicated focus on how AI can transform his teams work.

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

AI in Accounting
He is actively exploring and implementing AI to help his global accounting teams run more efficiently, effectively, and accurately, as seen in recent team offsites and competitions.
Financial Reporting Automation
He led Diligent's integration of automated reporting tools to save significant time, improve data consistency, and provide leadership with more timely and actionable insights.
Corporate Governance
He speaks publicly on empowering corporate boards with the right financial insights, helping them make well-informed decisions to safeguard shareholder value in a complex landscape.

Media Appearances

Holiday Deadlines, Pricing, RePricer and more with Adam Ginsberg, CPA (SVP, Chief Accounting Officer, Diligent). Featured in YouTube

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Work History

1-2022
SVP, Chief Accounting Officer at Diligent
2-2020 - 1-2022
Vice President, Global Controller at Diligent
10-2017 - 2-2020
Assistant Controller at Diligent
10-2013 - 6-2017
Senior Manager at EY
10-2010 - 9-2013
Manager at EY

Education

2001 - 2005
Bachelor of Science (BS) from University of Maryland - Robert H. Smith School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bethesda, Maryland, United States Job Level : Leadership Designation : SVP, Chief Accounting Officer at Diligent
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Adam

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Adam take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Adam

Personality Compatibility


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