Adam Pow in

Adam Pow

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CRM at Just Group plc
📍 Greater London, England, United Kingdom

Adam Pow is a customer-focused marketing leader specializing in CRM and loyalty for world-renowned brands like Virgin Red, McLaren Automotive, and Just Group plc. An alumnus of Lancaster University, he has a proven track record of leading global projects and delivering outstanding results. Colleagues describe him as effective, insightful, and knowledgeable.

His career showcases a deep expertise in building customer engagement platforms and loyalty programs across diverse, high-profile industries, from supercars and cinema to financial services.

He has been a featured speaker at marketing conferences and participated in industry roundtables on deciphering the customer journey.

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Experience
9 Years
Current Role
CRM
Location
Greater London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Adam cares about

CRM & Loyalty
His entire career, from McLaren to Virgin Red and Just Group, is centered on building and managing CRM systems and loyalty programs.
Customer Engagement
Previously held titles like "Head of Member Engagement" and "Head of Guest Engagement, " and recently shared his experiences on building engagement platforms.
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Career

Work history

7-2025
CRM
Just Group plc
3-2020 - 7-2025
Head of Member Engagement and CRM
Virgin Red
2-2020 - 3-2020
Digital and CRM Consultant (contract)
Auto Vivendi Supercar Club
2-2019 - 2-2020
Head of Digital and Guest Engagement (contract)
ODEON Cinemas Group
7-2016 - 2-2019
Global CRM & Insight Manager
McLaren Automotive Ltd
In the press

Media appearances

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Education
1999 - 2003
Bachelor's degree
Lancaster University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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