Adam Pow

Doer
DISC Type : sd

CRM at Just Group plc

Greater London, England, United Kingdom

Overview

Adam Pow is a customer-focused marketing leader specializing in CRM and loyalty for world-renowned brands like Virgin Red, McLaren Automotive, and Just Group plc. An alumnus of Lancaster University, he has a proven track record of leading global projects and delivering outstanding results. Colleagues describe him as effective, insightful, and knowledgeable.

His career showcases a deep expertise in building customer engagement platforms and loyalty programs across diverse, high-profile industries, from supercars and cinema to financial services.

He has been a featured speaker at marketing conferences and participated in industry roundtables on deciphering the customer journey.

Personality Overview

Deliberate Doer

Strategic Planner

Results Focused

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

CRM & Loyalty
His entire career, from McLaren to Virgin Red and Just Group, is centered on building and managing CRM systems and loyalty programs.
Customer Engagement
Previously held titles like "Head of Member Engagement" and "Head of Guest Engagement, " and recently shared his experiences on building engagement platforms.
Digital Communications
He is a featured speaker at events like the "Advanced Email Conference, " demonstrating expertise in digital marketing channels.

Media Appearances

Adam has no verified media appearances

Work History

7-2025
CRM at Just Group plc
3-2020 - 7-2025
Head of Member Engagement and CRM at Virgin Red
2-2020 - 3-2020
Digital and CRM Consultant (contract) at Auto Vivendi Supercar Club
2-2019 - 2-2020
Head of Digital and Guest Engagement (contract) at ODEON Cinemas Group
7-2016 - 2-2019
Global CRM & Insight Manager at McLaren Automotive Ltd

Education

1999 - 2003
Bachelor's degree from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater London, England, United Kingdom Job Level : N/A Designation : CRM at Just Group plc
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Adam

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Adam take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Adam

Personality Compatibility


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