Adam Waite in

Adam Waite

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Head of Digital Conversations & AI at Centrica
📍 United Kingdom

Adam Waite is the Head of Digital Conversations & AI at Centrica, leading strategy across digital channels. He has an extensive background in transformation within the finance, public, and energy sectors. Adam is focused on deploying Generative AI and LLMs to create frictionless customer experiences and drive digital adoption.

His teams AI virtual assistant, "Cosmo, " won the Gold award for Innovation in Customer Service at the 2023 European Contact Centre & Customer Service Awards (ECCCSA).

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Experience
14 Years
Current Role
Head of Digital Conversations & AI
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Adam cares about

Generative AI & LLMs
He is laser-focused on using GenAI and large language models to make customer experiences as frictionless as possible, and speaks publicly on the topic.
Frictionless CX
Believes the best customer experience for utilities might be one that is so seamless it's forgettable, a core philosophy in his work at Centrica.
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Career

Work history

4-2022
Head of Digital Conversations & AI
Centrica
8-2020 - 4-2022
Head Of Digital
Riverside
12-2016 - 8-2020
Head of Digital Customer Service
The Co-operative Bank plc
12-2015 - 12-2016
Operations Support Lead
The Co-operative Bank plc
11-2014 - 12-2015
New Media Team Manager
The Co-operative Bank plc
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1998 - 2003
Education details unavailable
Glenburn
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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