Adeel Farooq

Evaluator
DISC Type : DCS

Head of Digital Marketing at Muslim Aid UK

Manchester, England, United Kingdom

Overview

Adeel is a senior digital leader with over 20 years of experience in digital transformation for the charity, eCommerce, and SaaS sectors. Holding an Executive MBA from Lancaster University, he is described by colleagues as professional, knowledgeable, and an excellent communicator, known for driving growth through data-driven strategies.

Outside of his professional life, Adeel is a father who enjoys spending quality time with his son. He actively seeks out engaging activities for his family, such as playing football and cricket in the park during the summer and finding new indoor hobbies during the colder winter months.

Unique fact: Adeel founded the first affiliate marketing agency in the UK exclusively for the non-profit sector.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Generative AI Marketing
He recently completed multiple courses on Generative AI for digital marketers and frequently posts about applying its trends and tools to enhance marketing strategies.
Marketing for Charities
As Head of Digital at Muslim Aid UK and founder of an agency for non-profits, he is focused on helping charities grow donations through innovative digital campaigns.
Affiliate Marketing
A core area of his expertise, having founded RevGlue, a SaaS platform for affiliates, and another agency specializing in building affiliate marketing solutions.

Media Appearances

Judge Profile – Adeel Farooq (Head of Digital Marketing, Muslim Aid UK). Featured in QS Reimagine Education Awards 2025

See Now

Work History

11-2022
Head of Digital Marketing at Muslim Aid UK
4-2024
Founder & CEO at AMCM Agency
5-2017
Founder & CEO at RevGlue.com
11-2010 - 4-2017
Founder & CEO at iLeadDigital.com
12-2007 - 10-2010
eCommerce Manager at Christy

Education

2001 - 2004
BSc (Hons) from The University of Huddersfield
2008 - 2010
Executive MBA from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing at Muslim Aid UK
URL has been copied!

Insights For Selling To Adeel

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adeel is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Adeel

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Adeel move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Adeel take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Adeel

Personality Compatibility


Other Muslim Aid UK Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.