Adrian Joseph OBE

Pioneer
DISC Type : DIS

Non Executive Director, Great Ormond Street Hospital for Children at Great Ormond Street Hospital for Children NHS Foundation Trust

London Area, United Kingdom

Overview

Adrian Joseph is a technologist focused on applied data and AI, holding non-executive director roles at Great Ormond Street Hospital, Allwyn UK, and Direct Line Group. He previously served as Chief Data and AI Officer at BT. Colleagues describe him as analytical, passionate, strategic, and a motivational manager, with an MBA from Alliance Manchester Business School.

He is a passionate advocate for diversity, equity, and inclusion, receiving an OBE for his services in this area. Adrian is a sought-after keynote speaker on AIs impact on business, the future of work, and its potential to create a more equitable society, reflecting his commitment to positive social change through technology.

In 2018, the Financial Times named him the most influential Black, Asian, and minority ethnic technology leader in the UK.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI for Social Good
A keynote speaker on how AI can narrow societal gaps and serves on the board of Great Ormond Street Hospital to improve children's health outcomes.
Diversity in Tech
Awarded an OBE for services to equality and diversity, recognized as a top BAME tech leader by the FT, and frequently speaks on scaling DEI initiatives.
Corporate Governance
Holds multiple Non-Executive Director positions at major organizations like Direct Line Group, Allwyn UK (National Lottery), and advises the NatWest Group.

Media Appearances

Adrian has no verified media appearances

Work History

8-2024
Non Executive Director, Great Ormond Street Hospital for Children at Great Ormond Street Hospital for Children NHS Foundation Trust
6-2024
Non Executive Director, Allwyn UK (National Lottery Operator) at Allwyn UK
4-2024
Technology Advisory Board Member at NatWest Group
1-2021 - 7-2025
Non Executive Director at Direct Line Group
7-2021 - 2-2024
Chief Data and AI Officer at BT

Education

2019 - 2019
Artificial Intelligence and Strategy (short course) from Massachusetts Institute of Technology
1990 - 1992
MBA with distinction from Alliance Manchester Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : London Area, United Kingdom Job Level : Senior Designation : Non Executive Director, Great Ormond Street Hospital for Children at Great Ormond Street Hospital for Children NHS Foundation Trust
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Adrian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They are generally fast movers and can take quick decisions
  • Can Adrian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Adrian

Personality Compatibility


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