Adriana Brito

Evaluator
DISC Type : Dcs

Diretora de Marketing, CRM, CX e Marcas Próprias at Grupo DPSP

São Paulo, São Paulo, Brazil

Overview

Adriana has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Adriana has no verified topics they care about

Media Appearances

Adriana has no verified media appearances

Work History

2-2025
Diretora de Marketing, CRM, CX e Marcas Próprias at Grupo DPSP
6-2022 - 1-2025
Head de Marketing e Digital at Tok&Stok
1-2021 - 6-2022
Company Owner at BrandX - Retail Marketing Business Consult
CMO & Partner at Ingresse
Head de Marketing at TRACK&FIELD

Education

2004 - 2005
Graduation from Université catholique de Louvain
2001 - 2006
Graduation from Universidade Católica Portuguesa

More Information

Social Presence :

Prographics :

Exp : 5 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Diretora de Marketing, CRM, CX e Marcas Próprias at Grupo DPSP
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Adriana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Adriana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Adriana

Personality Compatibility


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