Adriana Cardenas

Commander
DISC Type : D

Head of Violife global brand & Violife North America at Flora Food Group

New York City Metropolitan Area, United States

Overview

Adriana Cardenas is the Global and North America Head of Marketing for the Violife brand at Flora Food Group. With a background in industrial engineering, she has an extensive career in marketing and category management for CPG giants like PepsiCo, Johnson & Johnson, and Reckitt, consistently driving market share and revenue growth.

Adriana is a reflective and resilient individual who values personal growth through lifes challenges. Following the loss of her father, whom she considered her greatest teacher, she has shared how the experience reshaped her perspective and inner strength.

Early in her career, she was tasked with developing the entire category management team for Johnson & Johnson in Colombia.

Personality Overview

Strong-Willed

Decisive

Impact-Driven

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Brand Building
Explicitly stated she is looking for a new Brand Manager who loves "brand building" to help shape the next chapter of Violife in the US and Canada.
Team Leadership
Actively hiring and building her team, with recent posts seeking a Brand Manager and a Head of Food Service, indicating a focus on acquiring and developing talent.
Plant-Based Foods
[Predicted] Her current global leadership role for Violife, a major plant-based cheese brand, places her at the forefront of the fast-moving plant-based food category.

Media Appearances

Adriana has no verified media appearances

Work History

11-2025
Head of Violife global brand & Violife North America at Flora Food Group
1-2023 - 11-2025
Global Marketing Director Respiratory (GBMM) at Reckitt
12-2019 - 1-2023
Senior Brand Marketing Manager Mucinex at Reckitt
5-2019 - 1-2023
Senior Brand Marketing Manager Delsym Cepacol at Reckitt
12-2017 - 7-2019
Marketing Innovation Manager Airborne at Reckitt

Education

1997 - 2002
Ingeniera industrial from Pontificia Universidad Javeriana
B.S from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Violife global brand & Violife North America at Flora Food Group
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adriana

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Adriana take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Adriana

Personality Compatibility


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