Adriana Rached

Questioner
DISC Type : c

Marketing & Strategy VP at Kerry

Campinas, São Paulo, Brazil

Overview

Adriana has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Adriana has no verified topics they care about

Media Appearances

Adriana has no verified media appearances

Work History

8-2025
Marketing & Strategy VP at Kerry
7-2021 - 8-2025
Director, Strategy & Planning LATAM at Kerry
1-2018 - 6-2021
Director, Strategy & Business Development at Ingredion Incorporated
5-2016 - 12-2017
Marketing & Strategy Director, South America at Ingredion Incorporated
4-2015 - 4-2016
Marketing & Business Development Director, South America at Ingredion Incorporated

Education

1987 - 1991
Chemical Engineer from USP - Universidade de São Paulo
1995 - 1997
Especialization in Business Administration from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 10 Location : Campinas, São Paulo, Brazil Job Level : Senior Designation : Marketing & Strategy VP at Kerry
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Adriana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Adriana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Adriana

Personality Compatibility


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