Adriana Sierra Rodriguez

Observer
DISC Type : ic

Central Innovation Director (Innovation Process & Culture) at Sigma

Monterrey, Nuevo León, Mexico

Overview

Adriana Sierra Rodriguez is the Central Innovation Director at Sigma, where she scales the companys innovation process globally. An alumna of Northwestern University and MIT, she specializes in design thinking and defines global innovation guidelines. Her career at Sigma progressed from project management in R&D to her current leadership role.

Adriana focuses on fostering a culture of innovation across diverse international teams. Her experience includes managing collaborations with universities and research centers, indicating a passion for bridging academic research with corporate development and driving technological advancement within the food industry.

Unique fact: In a previous role, she successfully managed more than 40 technology and government-funded R&D projects.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Scaling Innovation
Her current role focuses on designing, executing, and scaling the innovation process across Sigma's global operations in the Americas and Europe.
Design Thinking
She is responsible for training teams across the organization on an internal innovation process that is explicitly based on design thinking.
R&D Collaboration
Previously managed research and development collaborations between Sigma and various universities and research centers in Mexico.

Media Appearances

Adriana has no verified media appearances

Work History

2-2019
Central Innovation Director (Innovation Process & Culture) at Sigma
3-2011 - 2-2019
Project Coordinator at Sigma
3-2009 - 12-2010
Project Analyst at Sigma Alimentos

Education

2017 - 2018
Master of Science - MS from Northwestern University
2016 - 2017
Executive Education from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Central Innovation Director (Innovation Process & Culture) at Sigma
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Adriana

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Adriana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Adriana

Personality Compatibility


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