Erik Molina

Critic
DISC Type : C

Head of People Analytics and Talent Intelligence at Sigma

Mexico

Overview

Erik Molina is the Head of People Analytics and Talent Intelligence at Sigm, specializing in AI, business intelligence, and strategic forecasting. His career spans major companies like OXXO and Deloitte. Colleagues describe him as analytic, supportive, and resourceful, and he holds a Masters degree from Tecnológico de Monterrey.

Erik is passionate about data science and research, constantly seeking ways to innovate and improve processes. He actively engages with his professional network, often sharing opportunities related to analytics and AI in the HR space.

He was part of the first generation of the DEMOLA Guadalajara innovation program.

Personality Overview

Objective Thinker

Information Seeker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

People Analytics
His entire career has been dedicated to this field, with leadership roles in workforce and people analytics at Sigm, OXXO, Deloitte, and CEMEX.
AI in HR
His current role and professional headline explicitly focus on AI and Talent Intelligence. He actively posts about hiring for AI and analytics roles in HR.
Strategic Forecasting
Identifies as a "Strategic Forecasting Enthusiast" and has a background in HR Planning, using data to inform business strategy and operations.

Media Appearances

Erik has no verified media appearances

Work History

8-2025
Head of People Analytics and Talent Intelligence at Sigma
9-2023 - 4-2025
Sr Manager - Analytics BI & AI at OXXO
8-2021 - 9-2023
Human Capital Manager - Workforce / People Analytics / ServiceNow / Project Management / M&A at Deloitte
3-2019 - 9-2021
HR Planning & People Analytics at CEMEX
2-2018 - 3-2019
HR Shared Services - Operations Leader at Johnson Controls

Education

2018 - 2020
Master's degree from Tecnológico de Monterrey
2009 - 2015
Bachelor's degree from ITESO Universidad Jesuita de Guadalajara

More Information

Social Presence :

Prographics :

Exp : 7 Location : Mexico Job Level : Mid-senior Designation : Head of People Analytics and Talent Intelligence at Sigma
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Erik

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Erik take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Erik

Personality Compatibility


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