Jeannette Elizondo Garza

Examiner
DISC Type : cs

Global Change Ambassador- Passion for Consumer at Sigma

Mexico

Overview

Jeannette Elizondo Garza is an award-winning Brand Manager for Yoplait at Sigma Alimentos with a background in Industrial Design from Tecnológico de Monterrey. Her career at Sigma has progressed through roles in product innovation, development, and brand strategy for major brands like FUD.

She is passionate about creating marketing with a clear purpose and deeply values the recognition and collaboration of her team, which she views as a primary source of motivation. Jeannette is committed to self-improvement, recently earning a certification in critical thinking and decision making from MIT.

Jeannette led a Yoplait Kids campaign that won a Bronze Effie Award for its effectiveness in connecting with consumers and driving business results.

Personality Overview

Tough To Convince

Overcautious

Status Quo Seeker

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Purpose-Driven Marketing
Her posts celebrate campaigns that are born from a clear purpose, aiming to "move hearts" and generate real business results through meaningful consumer connection.
Effective Campaigns
She takes pride in winning an Effie award, which she notes celebrates the most important aspect of marketing: real effectiveness and tangible business results.
Deep Consumer Insight
She highlights dedicating two years of in-depth work to understand the consumer for a single campaign, demonstrating a commitment to insight-driven strategy.

Media Appearances

Jeannette has no verified media appearances

Work History

7-2025
Global Change Ambassador- Passion for Consumer at Sigma
9-2016
Gerente de Estrategia y planeacion de marcas: Marketing Central at Sigma
8-2014
Jefe de Marca FUD (Mercadotecnia) at Sigma
12-2010 - 6-2011
Jefe de innovacion y desarrollo de productos at Sigma Alimentos
9-2009 - 12-2010
Analista de innovacion y desarrollo de productos at Sigma Alimentos

Education

2003 - 2008
Licenciada en Diseño Industrial from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mexico Job Level : N/A Designation : Global Change Ambassador- Passion for Consumer at Sigma
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Insights For Selling To Jeannette

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeannette is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jeannette

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jeannette move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jeannette take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jeannette

Personality Compatibility


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