Ainara Martin

Questioner
DISC Type : c

Head of Luxury Southern Europe - Marketing at Diageo

Madrid, Community of Madrid, Spain

Overview

Ainara has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Ainara has no verified topics they care about

Media Appearances

Ainara has no verified media appearances

Work History

8-2021
Head of Luxury Southern Europe - Marketing at Diageo
9-2020 - 7-2022
Marketing Manager Baileys & Vodkas Southern Europe at Diageo
1-2020 - 6-2020
Marketing Manager Johnnie Walker Europe at Diageo
7-2019 - 1-2020
J&B Marketing Manager Europe at Diageo
10-2014 - 6-2019
Western Europe Senior Brand Manager J&B at Diageo

Education

2004 - 2005
Master en Dirección de Marketing y Gestión Comercial from ESIC Business & Marketing School
1998 - 2002
Licenciatura en ADE from Universidad Autónoma de Madrid

More Information

Social Presence :

Prographics :

Exp : 15 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Head of Luxury Southern Europe - Marketing at Diageo
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Insights For Selling To Ainara

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ainara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ainara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ainara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ainara take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ainara

Personality Compatibility


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