Alaa Rhouma

Evaluator
DISC Type : DCS

Head of Growth at EVRY JEWELS

Montreal, Quebec, Canada

Overview

Alaa has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Alaa has no verified topics they care about

Media Appearances

Alaa has no verified media appearances

Work History

12-2025
Head of Growth at EVRY JEWELS
9-2024 - 12-2025
Director Performance Marketing at EVRY JEWELS
9-2022 - 9-2024
Director Performance Marketing at SRTX
7-2020 - 9-2022
Director, Performance Strategy at Mindshare
4-2019 - 7-2020
Strategy and Performance Lead at iProspect

Education

2006 - 2012
Master's degree from Higher institute of information technology and mathematics(ISIMM)

More Information

Social Presence :

Prographics :

Exp : 8 Location : Montreal, Quebec, Canada Job Level : Mid-senior Designation : Head of Growth at EVRY JEWELS
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Insights For Selling To Alaa

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alaa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alaa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alaa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alaa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alaa

Personality Compatibility


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