Alaric Sng

Questioner
DISC Type : c

Director, Global Marketing at Shake Shack

Hong Kong, Hong Kong SAR

Overview

Alaric has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Alaric has no verified topics they care about

Media Appearances

Alaric has no verified media appearances

Work History

2-2026
Director, Global Marketing at Shake Shack
9-2024 - 2-2026
Senior Manager, Global Marketing at Shake Shack
1-2022 - 9-2024
Marketing Manager, Global Licensing, Asia at Shake Shack
3-2018 - 12-2021
Manager, Loyalty (Marketing) at Shangri-La Group
3-2016 - 3-2018
Account Manager at Digitas North America

Education

2020 - 2020
WSET Level 1 from Wine & Spirit Education Trust
2009 - 2012
Bachelor of Commerce from University of Melbourne

More Information

Social Presence :

Prographics :

Exp : 11 Location : Hong Kong, Hong Kong SAR Job Level : Mid-senior Designation : Director, Global Marketing at Shake Shack
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Insights For Selling To Alaric

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alaric is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alaric

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alaric move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alaric take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Alaric

Personality Compatibility


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