Alaric Sng in

Alaric Sng

Questioner · DISC type c
Director, Global Marketing at Shake Shack
📍 Hong Kong, Hong Kong SAR

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Director, Global Marketing
Job Level
Mid-senior
Location
Hong Kong, Hong Kong SAR
Personality Overview

How Alaric shows up

Price-Sensitive
Cautious & Analytical
Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Alaric cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2026
Director, Global Marketing
Shake Shack
9-2024 - 2-2026
Senior Manager, Global Marketing
Shake Shack
1-2022 - 9-2024
Marketing Manager, Global Licensing, Asia
Shake Shack
3-2018 - 12-2021
Manager, Loyalty (Marketing)
Shangri-La Group
3-2016 - 3-2018
Account Manager
Digitas North America
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2020 - 2020
WSET Level 1
Wine & Spirit Education Trust
2009 - 2012
Bachelor of Commerce
University of Melbourne
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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