Alberta B.

Pioneer
DISC Type : DIS

Head of Product Marketing at The Access Group

London, England, United Kingdom

Overview

Alberta is a product marketing leader with 18 years of experience in the SaaS industry, specializing in go-to-market strategies. She has a track record of building high-performing teams and successfully launching products at companies like The Access Group and Scoutbee. People who have worked with her describe her as diligent, adaptable, and collaborative.

Based on her education at Italian universities, including the Ateneo Impresa Business School and Università degli Studi di Salerno, she likely has a strong connection to her Italian heritage. Her professional interests center around the application of emerging technologies like AI to solve complex business challenges.

She recently earned a "Piloting AI" certification, showcasing her commitment to staying at the forefront of marketing technology.

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Go-to-Market Strategy
Her entire career is focused on building and executing GTM strategies, a topic she describes as her expertise and is frequently mentioned in her recommendations.
AI in Procurement
She has actively promoted the use of AI-powered solutions for procurement, citing work with major clients like Siemens Energy to transform their supply chain strategy.
SaaS Pricing Models
She has direct experience implementing new pricing models in SaaS ecosystems and lists it as a core part of her skill set.

Media Appearances

Alberta has no verified media appearances

Work History

3-2025 - 2-2026
Head of Product Marketing at The Access Group
2-2025
Company Owner at Ocean Wave Growth
10-2023 - 2-2025
VP of Marketing at Scoutbee
10-2023 - 3-2024
Product Marketing Director at Scoutbee
5-2021 - 9-2023
Product Marketing Director at Puzzel

Education

2004 - 2005
Master Degree from Ateneo Impresa Business School
1998 - 2004
Degree from Università degli Studi di Salerno

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : N/A Designation : Head of Product Marketing at The Access Group
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Insights For Selling To Alberta

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberta is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Alberta

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Alberta move?

  • They are generally fast movers and can take quick decisions
  • Can Alberta take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Alberta

Personality Compatibility


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