Alberto Castaneda

Critic
DISC Type : C

COO & Business Development Director at American Call Center

Guayaquil, Guayas, Ecuador

Overview

Alberto is a seasoned executive in the Contact Center and BPO industry with extensive experience leading companies across Latin America. A graduate of Boston Universitys MBA program, he specializes in implementing business strategies that drive profitable growth and market differentiation. He is currently focused on developing Ecuador as a competitive nearshore location for US clients.

He has been recognized as one of the "500 Business Leaders in Colombia" and led a previous company to be named the #1 Best Place to Work in the country.

Personality Overview

ROI Driven

Objective Thinker

Precise

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Nearshore Expansion
Actively promoting Ecuador as a new and competitive nearshore location for contact center and BPO services to US companies.
BPO Growth Strategy
His career focuses on generating market differentiation and sustainable competitive advantages to produce profitable growth and increase market share for outsourcing companies.
High-Performance Teams
Passionate about building high-performance teams and fostering an excellent work climate, having previously led an organization to be named "Best Place to Work. "

Media Appearances

Alberto has no verified media appearances

Work History

12-2022 - 11-2024
COO & Business Development Director at American Call Center
4-2020 - 11-2022
Business Development Director LATAM at TDCX
7-2018 - 11-2018
Country Manager at Logytech Mobile
7-2014 - 7-2018
Country Manager at OneLink
10-2010 - 2-2014
Country Manager at Atento Colombia

Education

1997 - 1999
Master in Business Administration (MBA) from Boston University
2014 - 2014
High Management and Strategic Leadership Program from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 17 Location : Guayaquil, Guayas, Ecuador Job Level : N/A Designation : COO & Business Development Director at American Call Center
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alberto

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alberto take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alberto

Personality Compatibility


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