Aleksandra Kula

Critic
DISC Type : C

Head of Strategy | eCommerce at Publicis Production EMEA Hub

Warsaw, Mazowieckie, Poland

Overview

Aleksandra Kula is the Head of Strategy for eCommerce at Publicis Productions EMEA Hub, where she leads a team of strategists. She specializes in creating tailored solutions for top-tier brands in the FMCG, Beauty, and Pharma sectors, including Unilever, P&G, and COTY. She holds a Masters degree from Kozminski University.

Outside of her strategic work in eCommerce, Aleksandra has a clear passion for winter sports. Her interest is highlighted by her qualification as a snowboard instructor, suggesting a dedication to both the sport and to teaching others.

Unique fact: Aleksandra is a certified Snowboard Instructor.

Personality Overview

Precise

Objective Thinker

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

eCommerce Strategy
Leads the eCommerce strategy team at Publicis, developing multi-channel strategies for global clients like Danone, adidas, and P&G.
Content Playbooks
Recently participated in a discussion about creating effective eCommerce playbooks, emphasizing the need for clarity and impact in content strategy.
Team Leadership
Manages a team of over ten strategists and is actively involved in recruiting and mentoring talent for her department.

Media Appearances

Aleksandra has no verified media appearances

Work History

1-2024
Head of Strategy | eCommerce at Publicis Production EMEA Hub
1-2023 - 1-2024
Senior eCommerce Strategy Lead at Publicis Production EMEA Hub
1-2022 - 1-2023
eCommerce Strategy Lead at Publicis Production EMEA Hub
9-2021 - 2-2023
eCommerce Strategy Lead at Publicis Commerce
6-2021 - 9-2021
Senior eCommerce Strategist at Publicis Commerce

Education

2015 - 2017
Master’s Degree from Kozminski University
2011 - 2015
Bachelor of Science from Polish-Japanese Academy of Information Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Head of Strategy | eCommerce at Publicis Production EMEA Hub
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Insights For Selling To Aleksandra

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aleksandra is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Aleksandra

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Aleksandra move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Aleksandra take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Aleksandra

Personality Compatibility


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