Alessandro Rigato

Critic
DISC Type : C

Senior Global Digital Manager Rimmel London at Coty

Amsterdam, North Holland, Netherlands

Overview

Alessandro is a Senior Global Digital Manager at Coty, steering digital strategy for Rimmel London. With extensive experience in e-commerce and digital marketing for major brands like Denham and GrandVision, he specializes in GTM strategy and brand management. Colleagues often describe him as creative, solution-driven, and proactive, and he holds a certification in Digital Leadership.

Outside of his primary professional focus, Alessandro has a keen interest in the creativity and innovation embodied by companies like the LEGO Group, suggesting an appreciation for strategic brand building and engaging product experiences.

Unique fact: Alessandro has served as a Keynote Speaker at a Masterclassing event in Amsterdam, sharing his industry expertise.

Personality Overview

Precise

Objective Thinker

Critic

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Global Brand Strategy
He leads global digital initiatives for Rimmel London at Coty and previously managed digital marketing for brands at GrandVision and De Rigo.
E-commerce Growth
As Ecommerce Manager at Denham, he analyzed performance KPIs and executed product launches to drive online sales and enhance user experience.
Digital Leadership
He is certified in Digital Leadership and actively builds his team, as shown by his recent search for new talent to join him at Coty.

Media Appearances

Alessandro has no verified media appearances

Work History

2-2024
Senior Global Digital Manager Rimmel London at Coty
10-2023 - 1-2024
Ecommerce Manager at DENHAM the Jeanmaker
7-2021 - 9-2023
Global Digital Marketing Manager at GrandVision NV
11-2017 - 6-2021
Group Digital & E-commerce Specialist at De Rigo
6-2017 - 11-2017
Digital Advertising Manager at Lago S.p.a.

Education

2005 - 2010
High School from ITG Andrea Palladio
2011 - 2011
Professional Qualification from Formazione Unindustria Treviso

More Information

Social Presence :

Prographics :

Exp : 14 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Senior Global Digital Manager Rimmel London at Coty
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Insights For Selling To Alessandro

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandro is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alessandro

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alessandro move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alessandro take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alessandro

Personality Compatibility


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