Ilaria Lodigiani in

Ilaria Lodigiani

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Barilla, Chief Category & Marketing Officer at Barilla Group
📍 Italy

Ilaria Lodigiani is the Chief Category & Marketing Officer at Barilla Group, with a 20-year career spanning technology, telecom, and food & beverage with companies like Microsoft and Heineken. A graduate of ESCP Business School and the Università di Pavia, she specializes in driving global brand growth and innovation.

As a self-described "big food lover, " Ilaria is passionate about sharing Italian food culture with the world. She has a deep appreciation for ancestral emotion and connection, highlighted by her attendance at significant cultural events like the Milano-Cortina 2026 Opening Ceremony.

Unique fact: Ilaria played a foundational role in establishing the strategic initiatives that led to the global launch of Heineken 0. 0%.

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Experience
21 Years
Current Role
Barilla, Chief Category & Marketing Officer
Job Level
Leadership
Location
Italy
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ilaria cares about

Global Brand Building
Leads global marketing strategies for Barilla's portfolio, focusing on making the company's brands more iconic worldwide and driving growth.
Food Innovation
Passionate about the future of food, she highlights initiatives like the Barilla Innovation and Technology Experience (BITE) to drive creativity and new product development.
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Career

Work history

4-2023
Barilla, Chief Category & Marketing Officer
Barilla Group
7-2021 - 4-2023
VP Global Marketing Barilla®
Barilla Group
5-2018 - 7-2021
Global Low & No Alcohol Senior Director
The HEINEKEN Company
3-2016 - 4-2018
Head of Global Marketing Innovation Heineken Brand
The HEINEKEN Company
10-2015 - 2-2016
Lumia Marketing Director
Microsoft
In the press

Media appearances

Ilaria Lodigiani Became the New CMO of Barilla Group. Featured in Horecatrend
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Education
2011 - 2012
Master in management
ESCP Business School
1999 - 2003
110/110
Università di Pavia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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