Alex Cresswell

Trailblazer
DISC Type : ID

Senior Director, NEMEA at Fivetran

Stockcross, England, United Kingdom

Overview

Alex Cresswell is a Senior Director at Fivetran with over 20 years of sales leadership experience in the technology sector. He combines a Master of Engineering from the University of York with strong commercial acumen to help clients succeed. Colleagues and reports often describe him as a compassionate, strategic, and personable leader.

Unique Fact: His professional philosophy is encapsulated by his personal motto: "Data -> Ideas -> Change -> Better".

Personality Overview

Achievement-Oriented

Friendly But Fast

Informal

They respond better to a combination of speed and relationship.  They like to keep things under control. They will bat for you if they come to believe in you.

Topics They Care About

AI & Business Strategy
He speaks at leadership events about the evolving role of data and AI in enterprise strategy and believes AI is an imperative for companies to maintain a competitive edge.
Compassionate Leadership
Described as a caring and compassionate leader in recommendations, he focuses on developing people and holds a certification in Conscious Business.
Data Accessibility
His goal at Fivetran is to make data access as simple and reliable as electricity, powering the data and AI revolution for clients.

Media Appearances

Fivetran Bolsters EMEA Operations With Two Senior Executive Hires. Featured in Fivetran (Press)

See Now

Work History

9-2025
Senior Director, NEMEA at Fivetran
4-2021 - 9-2025
Regional Vice President at Tableau Software
10-2018 - 3-2021
VP Sales at WhiteHat GB
5-2017 - 10-2018
Managing Director EMEA at pymetrics
4-2016 - 1-2017
Head of International Sales, Global Clients at LinkedIn

Education

1989 - 1993
Master of Engineering (MEng) from University of York
1987 - 1989
Education details unavailable from King Edward VI 6th Form College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Stockcross, England, United Kingdom Job Level : Senior Designation : Senior Director, NEMEA at Fivetran
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alex

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Alex take some risk or not?

  • They can take risks if necessary.

You And Alex

Personality Compatibility


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