Alex Davies

Questioner
DISC Type : c

Director of Global Paid Media at Trustpilot

Greater London, England, United Kingdom

Overview

Alex Davies is the Director of Global Paid Media at Trustpilot, leading global paid marketing and innovative campaigns. A recognized speaker at industry events like the Programmatic Pioneers Summit, he is known for his strategic thinking and ability to motivate teams. He holds a Bachelor of Science from the University of Birmingham.

Outside of his marketing career, Alex is a certified American Football coach with a BAFCA Level 1 certification. His passion for the sport is further highlighted by a "Coaches Player of the year" award. He has also achieved a Grade 8 Distinction, a high-level qualification in music or drama.

Unique fact: He is a certified American Football coach who has been named Coaches Player of the Year.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Programmatic Advertising
He is a frequent speaker at industry events like the Programmatic Pioneers Summit, discussing topics like brand safety, AI in targeting, and the impact of cookie depreciation.
Global Paid Media
As the Director at Trustpilot, he is responsible for the company's global paid media strategy and execution across all digital channels, with a focus on B2B marketing.
First-Party Data
He has recently spoken on stage at industry summits about the strategic importance of leveraging first-party data and CRM in a changing digital landscape.

Media Appearances

Alex has no verified media appearances

Work History

10-2025
Director of Global Paid Media at Trustpilot
5-2024 - 10-2025
Global Head of Paid Media at Trustpilot
7-2019 - 5-2024
Senior PPC and Programmatic Manager at Simply Business
9-2017 - 7-2019
PPC Executive at Illuma Technology Limited
8-2016 - 8-2017
Paid Search Assistant at MEC

Education

2012 - 2015
Bachelor of Science (BSc) from University of Birmingham
1997 - 2012
Education details unavailable from Birkenhead School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director of Global Paid Media at Trustpilot
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Alex

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Alex take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alex

Personality Compatibility


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