Alex Hansen

Questioner
DISC Type : c

VP, Accounting Operations at Coupa

Kaysville, Utah, United States

Overview

Alex Hansen is the Vice President of Accounting Operations at Coupa, leveraging a strong background that began in assurance at EY. He experienced a significant growth trajectory at Pluralsight, progressing from Assistant Controller to Senior Director of Accounting. Alex holds both a Masters degree and a Bachelor of Science from the University of Utahs David Eccles School of Business.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Accounting Operations
His current role as VP of Accounting Operations at Coupa highlights his focus on managing and optimizing accounting functions within a major tech company.
Scaling Finance Teams
His rapid progression through controller and director levels at Pluralsight indicates a deep understanding of building and managing accounting teams during high-growth phases.
Big Four Foundation
Starting his career in assurance at EY and showing interest in PwC suggests he values the rigorous training and standards of the Big Four accounting firms. [Predicted]

Media Appearances

Alex has no verified media appearances

Work History

6-2025
VP, Accounting Operations at Coupa
7-2023 - 6-2025
Senior Director of Accounting at Pluralsight
1-2022 - 7-2023
US Controller at Pluralsight
11-2018 - 1-2022
Assistant Controller at Pluralsight
1-2013 - 4-2014
Assurance Staff at EY

Education

2011 - 2012
Master's degree from University of Utah - David Eccles School of Business
2009 - 2011
Bachelor of Science from University of Utah - David Eccles School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Kaysville, Utah, United States Job Level : Senior Designation : VP, Accounting Operations at Coupa
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alex

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alex take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Alex

Personality Compatibility


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