Alex Mitchell

Commander
DISC Type : D

Senior Director of Product Management at Kin Insurance

Ann Arbor, Michigan, United States

Overview

Alex Mitchell is the Sr. Director of Product at Kin Insurance, specializing in building and scaling web, mobile, and FinTech products. An MBA graduate and two-time author, he has a proven track record of growing product teams and revenue. Colleagues describe him as visionary, hard-working, and self-motivated.

Outside of his main role, Alex is a passionate entrepreneur. He co-founded Agents of Change, a social work test prep company, with his wife Meagan. He actively mentors and teaches through workshops, including events at his alma mater, the University of Michigan.

He has authored two books, "Building Digital Products" and "Disrupting Yourself, " sharing his expertise with aspiring product managers and entrepreneurs.

Personality Overview

Decisive

Impact-Driven

Very Quick

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Building Digital Products
Authored a book with this title and has extensive experience creating web, mobile, social, and FinTech products from the ground up.
Insurtech Innovation
Leads product management at Kin Insurance, where he helped launch their auto insurance product and expanded the company's national presence.
Scaling Product Teams
Grew his product management team at Kin from 4 to 20 people, demonstrating his expertise in building, mentoring, and strengthening product organizations.

Media Appearances

Alex has no verified media appearances

Work History

3-2025
Senior Director of Product Management at Kin Insurance
3-2025
Board Member at Clear30
12-2021
Founder / GP at Mitchell Ventures
6-2020 - 3-2025
Director of Product at Kin Insurance
3-2020
Co-Founder at Agents of Change Social Work Test Prep

Education

2014 - 2017
Master of Business Administration (MBA) from The George Washington University School of Business
2007 - 2011
BBA from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ann Arbor, Michigan, United States Job Level : Senior Designation : Senior Director of Product Management at Kin Insurance
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alex take some risk or not?

  • The risks don’t matter much to them.

You And Alex

Personality Compatibility


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