Alexander York in

Alexander York

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SEO Content Manager at Atlassian
📍 Austin, Texas, United States

Alexander is an SEO Content Manager at Atlassian with over a decade of experience in B2B content marketing and SEO. He specializes in building organic content frameworks adapted for AI search to drive traffic and leads. He holds a Master of Fine Arts from Roosevelt University and has previously scaled content at ClickUp and Sprout Social.

Beyond his work, Alexander is a vocal supporter of his wifes recruiting firm, which focuses on empowering female founders and working mothers. This suggests a personal commitment to entrepreneurship and advancing women in the workplace.

Unique fact: As part of a previous role, he created a multi-state content marketing campaign that led to him appearing on several billboards.

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Experience
5 Years
Current Role
SEO Content Manager
Job Level
Middle
Location
Austin, Texas, United States
Personality Overview

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Priorities

Topics Alexander cares about

AI Search Landscape
He is passionate about the evolution of AI search, including AIOs and LLMs, and how they impact organic content strategies and performance tracking.
Building Content Engines
He has a proven track record of building and scaling end-to-end content machines from scratch at multiple companies, resulting in significant organic traffic and lead growth.
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Career

Work history

3-2025
SEO Content Manager
Atlassian
11-2024 - 6-2025
Fractional Head of Content (Web & SEO)
Search Atlas
4-2022 - 7-2024
Senior Content Marketing Manager
ClickUp
1-2021 - 4-2022
Content Marketing Manager
Teamwork
3-2020 - 1-2021
Web Content Manager & Copywriter
PharmaCann Inc
In the press

Media appearances

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Education
Master of Fine Arts (M.F.A.)
Roosevelt University
Bachelor of Fine Arts (B.F.A.)
Bowling Green State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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