Alexandra Adams

Enigma
DISC Type : icd

Associate Director of Product Marketing at Guild

New York, New York, United States

Overview

Alexandra has no verified overview

Personality Overview

Friendly Yet Blunt

Fast Follower

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Alexandra has no verified topics they care about

Media Appearances

Alexandra has no verified media appearances

Work History

9-2024
Associate Director of Product Marketing at Guild
9-2022 - 9-2024
Senior Product Marketing Manager at Guild
2-2022 - 9-2022
Product Marketing Manager, GTM for Education Institutions at Adobe
7-2021 - 2-2022
GTM Manager | B2B Education at Adobe
2-2021 - 7-2021
Senior Product Marketing Manager at 2U

Education

2012 - 2016
Bachelor of Science in Business Administration (B.S.B.A.): Marketing Concentration from Questrom School of Business, Boston University
3-2024 - 5-2024
Applying AI Certificate Program from Thinkful

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : Associate Director of Product Marketing at Guild
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alexandra

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alexandra take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alexandra

Personality Compatibility


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