Brendan Wilkerson

Inspirer
DISC Type : id

Director, Brand & Storytelling at Guild

Denver, Colorado, United States

Overview

Brendan has no verified overview

Personality Overview

Generous

Fast Adopter

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Brendan has no verified topics they care about

Media Appearances

Brendan has no verified media appearances

Work History

6-2023
Director, Brand & Storytelling at Guild
8-2021 - 6-2023
Senior Manager; Guild Studio at Guild
10-2020 - 8-2021
Senior Producer; Storytelling at Guild
6-2018 - 8-2020
Supervising Producer/Director: Branded Content & Partnerships at NBCUniversal Media, LLC
8-2017 - 6-2018
Director at Craftsy

Education

Master of Business Administration - MBA from Colorado State University
Master of Science - MS from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Director, Brand & Storytelling at Guild
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Brendan

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brendan take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brendan

Personality Compatibility


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