Alfredo Moreno Saldaña

Critic
DISC Type : C

Director Operaciones Tarjetas Bancarias at Grupo Financiero Banorte

Monterrey, Nuevo León, Mexico

Overview

Alfredo Moreno Saldaña is the Director of Card Operations at Banorte, leveraging over 18 years of experience in IT and banking. He specializes in the operations and IT systems for credit and debit cards. He holds a Global MBA from IEB.

Alfredos background includes deep technical expertise in payment systems, having managed projects involving critical technologies like Chip & Pin and ARQC for card security and account transfers.

Personality Overview

Precise

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Payment Systems Security
He has extensive experience managing secure payment technologies like Chip & Pin and ARQC, and has focused on fraud prevention and risk management in previous roles.
IT Project Management
Throughout his career, he has successfully led and managed multiple large-scale IT projects related to card payment and ATM systems for major financial institutions.
Financial Technology
His professional history in payment systems and stated interest in companies like PayPal suggest a focus on innovations within financial technology.

Media Appearances

Alfredo has no verified media appearances

Work History

9-2021
Director Operaciones Tarjetas Bancarias at Grupo Financiero Banorte
10-2018 - 8-2021
Subdirector Operaciones TDC at Grupo Financiero Banorte
6-2016 - 10-2018
Manager at M&​GT Consulting
2013 - 2016
Business Partner - Medios de Pago Autorizador at BBVA en México
1-2010 - 12-2012
Business Partner - Medios de Pago at BBVA en México

Education

5-2023 - 7-2023
Dirección de personas from IPADE Business School
2010 - 2012
Master's degree from IEB

More Information

Social Presence :

Prographics :

Exp : 19 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Director Operaciones Tarjetas Bancarias at Grupo Financiero Banorte
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Insights For Selling To Alfredo

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfredo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alfredo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alfredo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alfredo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alfredo

Personality Compatibility


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