Alice Powell

Galvanizer
DISC Type : Id

US Marketing Manager, Respiratory Testing at Cepheid

Denver, Colorado, United States

Overview

Allison Price is an experienced marketing manager in the medical diagnostics field, with a history at Cepheid, Quest Diagnostics, and Cue Health. She focuses on marketing strategies for hospitals and physician offices, covering respiratory and womens health testing. She holds a Bachelor of Arts from the University of Colorado Boulder.

Allison demonstrates a clear interest in public health initiatives, highlighted by her active promotion of clinical trials aimed at protecting immunocompromised individuals. She is focused on creating marketing campaigns and sales enablement tools to support commercial teams in the healthcare sector.

Unique fact: She played an instrumental role in the successful launch of new products at Cepheid, including the critical COVID-19 test for the physician office market.

Personality Overview

Pragmatic

People-Oriented

Persuader

They respond better to a combination of speed and relationship.  They will fight for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Medical Diagnostics
Her career at Cepheid, Quest, and Cue Health has been dedicated to marketing clinical and health diagnostic solutions for various diseases.
Healthcare Marketing
Develops and executes marketing plans targeting hospitals, physician offices, and large healthcare providers to drive demand for diagnostic products.
Product Commercialization
Experienced in bringing new medical products to market by partnering with sales and global marketing for successful launches like the COVID-19 test.

Media Appearances

Alice has no verified media appearances

Work History

10-2023
US Marketing Manager, Respiratory Testing at Cepheid
4-2023 - 10-2023
Marketing Manager at Quest Diagnostics
4-2022 - 4-2023
Senior Marketing Manager, Provider Marketing at Cue Health
10-2019 - 4-2022
Marketing Manager, Ob/Gyn at Cepheid
5-2018 - 9-2019
Marketing Manager - Brand, Product and Communication at DaVita Kidney Care

Education

2007 - 2011
Bachelor of Arts from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 9 Location : Denver, Colorado, United States Job Level : Middle Designation : US Marketing Manager, Respiratory Testing at Cepheid
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Talk about some of the cool and impressive features of your product
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alice

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Alice take some risk or not?

  • They can take risks if necessary.

You And Alice

Personality Compatibility


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