Alicia Garcia de Palau Parcerisa in

Alicia Garcia de Palau Parcerisa

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Head of PR & Comms at TWOJEYS
📍 Spain

As Head of Global Communications at TwoJeys, Alicia leads PR for the fast-growing jewelry brand. With a Masters from Università Bocconi and experience with luxury brands like Versace, she is an expert in fashion marketing. Colleagues describe her as charismatic, energetic, and passionate, with a talent for building authentic connections.

Alicia is passionate about her work, often celebrating her teams success in turning "crazy ideas" into reality. She thrives in a dynamic, fast-paced environment and takes great pride in the collaborative effort and hard work that fuels her companys growth. She is also invested in developing new talent.

She has served as a Fashion Marketing Professor, where she introduced university students to the fundamentals of influencer marketing in the fashion industry.

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Experience
5 Years
Current Role
Head of PR & Comms
Job Level
Mid-senior
Location
Spain
Personality Overview

How Alicia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alicia cares about

Global Brand Comms
She develops and implements the global communication and PR strategy for TwoJeys, a brand that has rapidly expanded its international presence.
Fashion & Luxury
Her education and career are centered on the fashion and luxury sectors, including PR work for iconic brands like Versace and Pronovias.
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Career

Work history

2-2023
Head of PR & Comms
TWOJEYS
6-2022 - 7-2022
Fashion Marketing Professor
CIAP-UCAB
10-2020 - 2-2023
Fashion Account Executive & PR
EQUIPO SINGULAR
5-2020 - 10-2020
Account Executive
Ogilvy
12-2019 - 5-2020
Public Relations Account Executive
Canela
In the press

Media appearances

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Education
2022 - 2022
Management of Fashion and Luxury Companies
Università Bocconi
2017 - 2021
Publicidad
Universitat de Barcelona
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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