Alicia Garcia de Palau Parcerisa

Examiner
DISC Type : sc

Head of PR & Comms at TWOJEYS

Spain

Overview

As Head of Global Communications at TwoJeys, Alicia leads PR for the fast-growing jewelry brand. With a Masters from Università Bocconi and experience with luxury brands like Versace, she is an expert in fashion marketing. Colleagues describe her as charismatic, energetic, and passionate, with a talent for building authentic connections.

Alicia is passionate about her work, often celebrating her teams success in turning "crazy ideas" into reality. She thrives in a dynamic, fast-paced environment and takes great pride in the collaborative effort and hard work that fuels her companys growth. She is also invested in developing new talent.

She has served as a Fashion Marketing Professor, where she introduced university students to the fundamentals of influencer marketing in the fashion industry.

Personality Overview

Overcautious

Process Oriented

Unexpressive

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Global Brand Comms
She develops and implements the global communication and PR strategy for TwoJeys, a brand that has rapidly expanded its international presence.
Fashion & Luxury
Her education and career are centered on the fashion and luxury sectors, including PR work for iconic brands like Versace and Pronovias.
Influencer Marketing
She has practical expertise and academic experience in this area, having taught the subject as a Fashion Marketing Professor.

Media Appearances

Alicia has no verified media appearances

Work History

2-2023
Head of PR & Comms at TWOJEYS
6-2022 - 7-2022
Fashion Marketing Professor at CIAP-UCAB
10-2020 - 2-2023
Fashion Account Executive & PR at EQUIPO SINGULAR
5-2020 - 10-2020
Account Executive at Ogilvy
12-2019 - 5-2020
Public Relations Account Executive at Canela

Education

2022 - 2022
Management of Fashion and Luxury Companies from Università Bocconi
2017 - 2021
Publicidad from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 5 Location : Spain Job Level : Mid-senior Designation : Head of PR & Comms at TWOJEYS
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Alicia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Alicia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Alicia

Personality Compatibility


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