Alicia L.

Commander
DISC Type : D

Director Of Ecommerce at Gerber Childrenswear LLC

Greenville, South Carolina, United States

Overview

Alicia is the Director of E-commerce at Gerber Childrenswear, a tech-savvy trailblazer with over 15 years of experience turning complex challenges into innovative solutions. A Certified ScrumMaster who attended Southern Wesleyan University, she is described by colleagues as a resourceful, professional, and natural leader who combines creativity with data-driven analytics to drive success.

Outside of her primary role, Alicia is a mother who champions empathy and flexibility in the workplace. She has a passion for education, having served as an Adjunct Professor at Clemson University teaching digital strategy. Her personal interests include innovative companies like Walt Disney Imagineering.

She champions the idea of giving leaders "The Permission to Fail, " believing that taking risks is essential for growth and innovation.

Personality Overview

Decisive

Strong-Willed

Very Quick

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Empathetic Leadership
As a mother and leader, she believes everything she does must be rooted in empathy and flexibility, advocating for her team through major life changes.
E-commerce Innovation
Her professional focus is on breaking the limitations of technology with creative, data-driven solutions to achieve measurable results in e-commerce.
Change Management
Has spoken at conferences like eTail on change management best practices and believes it's more critical than the technology itself for project success.

Media Appearances

Alicia has no verified media appearances

Work History

8-2021
Director Of Ecommerce at Gerber Childrenswear LLC
6-2019 - 8-2021
Sr. eCommerce Business Manager at Gerber Childrenswear LLC
1-2015 - 6-2019
Adjunct Professor, Digital Strategy for Brand Communication at Clemson University
4-2011 - 5-2019
Senior Technology Analyst at EP+Co
7-2007 - 1-2011
Technical Project Manager at Enveritas Group (Parent Company of 10Best.com and 10Best Solutions)

Education

2002 - 2006
BS from Southern Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greenville, South Carolina, United States Job Level : Mid-senior Designation : Director Of Ecommerce at Gerber Childrenswear LLC
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alicia

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Alicia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Alicia

Personality Compatibility


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